
The
system of production process is very much alike with what our ancestors
do ages ago. The different is only at professionalism. Long ago, if the
people needs some furniture or utensil they will made them by their self.
It went along with the making of furniture. If a man made a good furniture
(so they call him a carpenter), his neighbors will ask him if he can make
the table again. Because mostly what they do for a living was farmer, he
would make the table in his spare time only. Once the table is finish it
will last very long, remembers Dingklik Table, this teak furniture will
be inherited by, even, his great-grand children for the durability of teakwood.
While nowadays, there is a small chance a carpenter will double his job
by doing his rice yard also. The professionalism can be expected.

For
custom design concept, what we mean by that are any design that did not
follow our standard style (colonial) or sizes, this mainly to fulfill the
interior design from our buyer whose had been asked by their customer to
make special furniture according to the sizes of their room. We are very
proud with this custom of product concept because, in our opinion, this
will beat our competitor down, especially product from China. We only have
minimal order for container base. We do not have minimal order for a single
product (container base purchase order). On the contrary, machinery or mass
production will have to go through complicated process to adjust all the
machine for producing one component of furniture (a single furniture has
at least ten components). It will not be logical to order one custom table
to a furniture manufacturer (machinery), reaching competitive price for
that one table is impossible.
...Read Further on:
Product Concept (1),
Product Concept (3), Development